Quality Content with Contextual Links Will Win Over Search Engines in The Long Run
Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. It was quite some time ago, I needed to rank the keyword, master links, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? Actually this is all about content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, sue havens toy , in the beginning I just post to it casually, lately I added nice stuff left and right, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, such as grade 80 binder chain, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, have a taste of this one, camping blanket, nice writing, good content, published on popular site, all these points make it perfect for SEO.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.

